Excellence Creme Excellence Crème Regular Plum Brown (87.5g + 72ml)

What does the L'Oréal Plum Brown Hair Color do?

L'Oréal Plum Brown Hair Color provides 100% grey coverage with a rich, long-lasting plum shade that delivers vibrant, even color from root to tip. Its unique Triple Care formula enhances your hair color while caring for your scalp and hair. Infused with ceramide, pro-keratin, and collagen, it strengthens and nourishes your hair, making it up to 85% more resistant to brushing. The result is beautifully blended, silky, and smooth hair with a plum brown hue, ensuring a flawless and vibrant finish without any greys.

What makes the formula of the L'Oréal Plum Brown effective?

The effectiveness of L'Oréal Plum Brown lies in its Triple Care Color Ritual, which provides comprehensive care for your hair, color, and scalp. The formula is made with ceramide to protect the hair’s surface, pro-keratin to strengthen the hair from within, and collagen to replenish and improve elasticity. This combination ensures that the hair is deeply hydrated and stronger—up to 85% more resistant to brushing. Additionally, the no-ammonia formula provides 100% grey coverage and delivers a long-lasting, rich plum brown hair color with a soft, silky finish.

What are the visible results of using L'Oréal Plum Brown Hair Color?

Using L'Oréal Plum Brown Hair Color provides visible results, including 100% grey coverage and a rich, vibrant plum brown color that lasts. Your hair appears evenly colored from root to tip and feels smooth and silky. The Triple Care formula, infused with ceramide, pro-keratin, and collagen—leaves your hair stronger and up to 85% more resistant to brushing. The hydrating ingredients provide enhanced shine, softness, and manageability while ensuring the color stays vibrant and flawless. Overall, your hair looks healthy, deeply hydrated, and beautifully blended with no greys.

Who should use the L'Oréal Plum Brown Hair Color?

L'Oréal Plum Brown Hair Color is the perfect choice for individuals seeking 100% grey coverage and a rich, long-lasting plum brown shade. It’s ideal for those with natural or dyed hair who want to refresh their color, enhance vibrancy, or 100% cover greys. If you're looking for a hair color that not only delivers an even, plum brown hue but also nourishes and strengthens your hair, this product is for you. The Triple Care formula, which protects, strengthens and replenishes hair, makes it suitable for anyone desiring healthier, more resilient, and silky-smooth hair.

When to use the L'Oréal Plum Brown Hair Color?

You can use the L'Oréal Plum Brown Hair Color to achieve 100% grey coverage or refresh your hair with a rich, long-lasting shade. It is good for those seeking vibrant, even color from root to tip, along with stronger, more resilient hair. You can use it when your hair needs a boost in shine and softness, or when you're looking to enhance your overall look with a deep plum brown shade.

3X RICHER PLUM BROWN COLOR: L'Oréal Paris Excellence Crème Regular Plum Brown delivers 3X richer plum brown hair color that lasts for up to 32 washes.

100% GREY COVERAGE: Excellence Crème Regular Plum Brown provides 100% grey coverage while the Triple Care Color ritual cares for your color, scalp, and hair during the coloring process.

10X MORE MOISTURE: Powered by Hyaluronic Acid, this Regular Plum Brown by L'Oréal Paris delivers deep hydration for 10X more moisture, leaving hair soft and smooth after coloring.

NO-AMMONIA, NON-DRIP CRÈME FORMULA: The no-ammonia, non-drip crème formula ensures clean, easy preparation and application while delivering rich, even plum brown color from root to tip.

COMPLETE COLOR CARE KIT: L'Oréal Paris Excellence Crème Regular Plum Brown includes a Protective coloring cream, cream developer, caring gentle pH shampoo, and moisture sealing mask for a complete at-home hair coloring routine.

Step 1: Perform a patch test at least 48 hours before use. Put on the included gloves and mix the coloring cream and cream developer from your L'Oréal Paris Excellence Crème Regular Plum Brown kit until the formula is well blended.

Step 2: Apply the mixture evenly from roots to tips until the hair is fully saturated. For root touch-ups, leave it on for 20 minutes. For full or global color, leave it on for 30 minutes.

Step 3: Rinse thoroughly, then cleanse your hair with the included caring gentle pH shampoo. Finally, finish with the moisture sealing mask for 2 minutes, then rinse to reveal soft, nourished hair with rich, radiant plum brown hair color.