Product Details
L'Oréal Paris Excellence Crème Plum Brown Hair Color is an ammonia-free hair color that helps achieve 100% grey coverage with its unique Triple Care Color Ritual. This advanced formula not only cares for your color but also nurtures your scalp and hair. The triple care formula provides complete grey coverage from roots to tips, resulting in stronger, more resilient hair—up to 85% more resistant to brushing. The rich, long-lasting color leaves the hair feeling soft and silky. Plus, the triple protection formula of ceramide, pro-keratin, and collagen works to protect, strengthen, and replenish your hair. This in turn, ensures a beautifully blended, vibrant look.

What does the L'Oréal Plum Brown Hair Color do?

L'Oréal Plum Brown Hair Color provides 100% grey coverage with a rich, long-lasting plum shade that delivers vibrant, even color from root to tip. Its unique Triple Care formula enhances your hair color while caring for your scalp and hair. Infused with ceramide, pro-keratin, and collagen, it strengthens and nourishes your hair, making it up to 85% more resistant to brushing. The result is beautifully blended, silky, and smooth hair with a plum brown hue, ensuring a flawless and vibrant finish without any greys.

What makes the formula of the L'Oréal Plum Brown effective?

The effectiveness of L'Oréal Plum Brown lies in its Triple Care Color Ritual, which provides comprehensive care for your hair, color, and scalp. The formula is made with ceramide to protect the hair’s surface, pro-keratin to strengthen the hair from within, and collagen to replenish and improve elasticity. This combination ensures that the hair is deeply hydrated and stronger—up to 85% more resistant to brushing. Additionally, the no-ammonia formula provides 100% grey coverage and delivers a long-lasting, rich plum brown hair color with a soft, silky finish.

What are the visible results of using L'Oréal Plum Brown Hair Color?

Using L'Oréal Plum Brown Hair Color provides visible results, including 100% grey coverage and a rich, vibrant plum brown color that lasts. Your hair appears evenly colored from root to tip and feels smooth and silky. The Triple Care formula, infused with ceramide, pro-keratin, and collagen—leaves your hair stronger and up to 85% more resistant to brushing. The hydrating ingredients provide enhanced shine, softness, and manageability while ensuring the color stays vibrant and flawless. Overall, your hair looks healthy, deeply hydrated, and beautifully blended with no greys.

Who should use the L'Oréal Plum Brown Hair Color?

L'Oréal Plum Brown Hair Color is the perfect choice for individuals seeking 100% grey coverage and a rich, long-lasting plum brown shade. It’s ideal for those with natural or dyed hair who want to refresh their color, enhance vibrancy, or 100% cover greys. If you're looking for a hair color that not only delivers an even, plum brown hue but also nourishes and strengthens your hair, this product is for you. The Triple Care formula, which protects, strengthens and replenishes hair, makes it suitable for anyone desiring healthier, more resilient, and silky-smooth hair.

When to use the L'Oréal Plum Brown Hair Color?

You can use the L'Oréal Plum Brown Hair Color to achieve 100% grey coverage or refresh your hair with a rich, long-lasting shade. It is good for those seeking vibrant, even color from root to tip, along with stronger, more resilient hair. You can use it when your hair needs a boost in shine and softness, or when you're looking to enhance your overall look with a deep plum brown shade.

Benefits

COMPLETE GREY COVERAGE: The L'Oréal Plum Brown Hair Color effectively covers all greys, delivering flawless, even color from roots to tips

EASY APPLICATION: It provides a simple and mess-free application for at-home use

RICH, SHINY FINISH: The L'Oréal Plum Brown Hair Color helps achieve vibrant, long-lasting shade with an exclusive non-drip crème formula

HYDRATING HAIR COLOR: This hair color is infused with Triple Care—ceramide, pro-keratin, and collagen—to strengthen, protect, and replenish your hair

COMPLETE COLORING KIT: The L'Oréal Plum Brown Hair Color pack includes a protective serum, coloring crème, developer, and conditioner for a full hair care experience at home

Ingredients
AQUA / WATER, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, LAURETH-4, LAURETH-12, OLETH-20, 2,4-DIAMINOPHENOXYETHANOL HCL, 4-AMINO-2-HYDROXYTOLUENE, ASCORBIC ACID, SODIUM METABISULFITE, HYDRATED SILICA, STEARIC ACID, POLYQUATERNIUM-22, PALMITIC ACID, POLYSORBATE 21, SILICA DIMETHYL SILYLATE, POLYSORBATE 60, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, PROLINE, p-PHENYLENEDIAMINE, THREONINE, MYRISTIC ACID, EDTA, CETYL HYDROXYETHYLCELLULOSE, HEXADIMETHRINE CHLORIDE, PARFUM / FRAGRANCE

FEATURED PRODUCTs

FAQs:

Does L'Oréal Plum Brown Hair Color provide 100% grey coverage?
Yes, the L'Oréal Plum Brown Hair Color offers complete grey coverage, delivering a rich, even color from root to tip.
Is the formula ammonia-free?
Yes, L'Oréal Plum Brown Hair Color is made with an ammonia-free formula, providing a gentler option for both your scalp and hair. This formulation helps minimise potential irritation while delivering vibrant color and nourishment, ensuring a more comfortable coloring experience.
How long does the color last?
The L'Oréal Plum Brown Hair Color provides long-lasting results, maintaining vibrant plum brown tones for several weeks. With proper care, including using color-safe shampoos and conditioners, the color resists fading, ensuring your hair remains fresh and beautifully colored for an extended period after application.
Does the L'Oréal Plum Brown Hair Color damage hair?
No, L'Oréal Plum Brown Hair Color does not damage hair as it is ammonia-free. Additionally, the Triple Care formula, enriched with ceramide, pro-keratin, and collagen, actively protects, strengthens, and replenishes your hair, ensuring a nourishing coloring experience while maintaining hair health.
Can the Plum hair dye for dark hair be used on already colored hair?
Yes, the L'Oréal Plum hair dye for dark hair can be applied to previously dyed hair to refresh the color and also cover greys.
What’s included in the pack?
The L'Oréal Plum Brown Hair Color pack includes a protective serum, coloring crème, developer, and a conditioner. This comprehensive kit ensures a complete at-home coloring experience, providing everything you need for vibrant, healthy-looking hair.

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(Average rating: Excellence Crème Regular Plum Brown (87.5g + 72ml) of Excellence Creme) 0/5

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Color Type Permanent
Coverage 100% Grey Coverage - From root to tips
Benefits • Ammonia-free hair color • Triple care hair color formula • Natural-looking color results • Long-lasting radiance
Shades 0 shades
(Average rating: CASTING CRÈME GLOSS WITH GLYCOLIC GLOSS COMPLEX ULTRA VISIBLE CARAMEL BROWN of Casting Creme Gloss Ultra Visible) 0/5

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Permanent
Optimal Grey coverage - Vibrant hair color that lasts for up to 32 washes
• Satin soft and healthy hair color results • Experience the non-drip crème formula • Get color result that lasts for up to 32 shampoos on your hair • 93% less breakage for healthier hair
0 shades
(Average rating: CASTING CREME GLOSS WITH GLYCOLIC GLOSS COMPLEX REGULAR EBONY BLACK of Casting Creme Gloss) 0/5

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Semi-Permanent
Natural color that lasts up to 28 shampoos
• No ammonia hair colorant • Achieve visible shimmering tones, glossy shine and covered greys • Rich, natural color that lasts up to 28 shampoos • Enriched with natural ingredients
10 shades
  • Color: #55372a
  • Color: #23160d
  • Color: #3a1d25
  • Color: #321d12
  • Color: #472b1a
  • Color: #320c14
  • Color: #271208
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  • Color: #4f2a20
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Temporary
Root Touch Up- Effective coverage of grey roots
• Achieve instant touch up • Get precise grey coverage • Get blendable, natural-looking hair color • Get transfer-proof, weightless formula
1 shades
  • Color: #000
4.2 Plum Brown
Excellence Creme
Excellence Crème Regular Plum Brown (87.5g + 72ml)