Hair Color

Salon-inspired hair color at home
We believe everyone should be able to choose their own image without compromising on color intensity or safety. Since being founded by visionary chemist Eugène Schueller in 1909, L’Oréal Paris has brought salon-quality hair color to homes across the world. Committed to scientific innovation, our laboratory teams develop safe formulas for lasting luminous color that brings out the best in hair.


Get the best of grey coverage and care at home. Triple care routine inspired by the salon experience for rich radiant color and 100% grey coverage. No L’Oréal product cares or covers grey hair better.

Discover Excellence


Are you ready for your first hair color? Easy application, zero commitment and a gentle hair color that conditions hair with glossy shine whilst optimally covering 1st greys.

Discover Casting


Want to cover your grey roots between colorings? 3, 2, 1... magic! Roots gone in just 3 seconds with the #1 root concealer in the world.

Discover Magic Retouch

What are your needs ?

Permanent hair color

L’Oréal Paris permanent hair-dye combines long-lasting color, safety and 100% grey coverage. Our mission is to empower women with hair color and reveal on the outside who they are on the inside, instantly and overtime.


Semi Permanent Hair Color

Whether you’re looking to test out a new color or to cover your first greys, our semi-permanent hair dyes are for you. All our products offer fast application and natural-looking hair result that fades away gradually with shampoo. Go for a soft and voluptuous hair look with our safe, ammonia-free formulas.


Root Touch Up

Looking to cover those grey roots and space out coloring? Try our root concealers and match your roots to your hair color. With quick, easy and safe application, you can target grey hairs or dark roots to get perfectly blended coverage.



Find the perfect hair color that matches your desired look with our personalized services.

New Phones Apps
  • Virtual Try On
    Virtually try on a multiple shades across our hair color range to pick a shade that suits you best.
  • Hair Color Diagnosis
    Quickly identify the perfect formula and shade to reach your hair color dreams.



Does the length or thickness of my hair influence how much hair colour I will need?
Yes. Hair should be fully saturated by hair colour to achieve the expected results. For hair that is longer than shoulder length, or very thick, more than one box of hair colour may be required for root to tip coverage.
Can I test a colour on a small section of hair before application?
Yes. Strand testing is when hair colour is applied to a small section of hair to test the results before it is applied to the entire head. Conducting a strand test is an easy way to see the results of the hair colour on your starting hair colour, whether it is natural or already coloured. Testing your chosen colour on a small section of hair is also a way to establish the appropriate processing time for your hair, using the times listed in the Instruction Leaflet as a guide. Strand testing directions are listed within the Instruction Leaflet included in each pack of hair colour.
How can I remove hair colour and hair colour staining from my skin?
Apply a small amount of an alcohol-based product such as mouthwash, after-shave or fragrance to cotton wool and gently rub affected areas. Follow up by wiping with water and applying a little face moisturiser. To prevent colour staining for future applications, apply a little moisturiser or Vaseline to your hairline before you apply the colour, ensuring you do not get it on the hair as it can also prevent the colour from taking in those areas.
How do I choose a shade that will suit me?
We recommend that you select a shade that sits within two shades of your natural hair colour, either darker or lighter. By using this process, you will achieve a result that harmonises well with your natural skin and eye colouring and is easy to maintain for follow-up applications. To test your hair colour before committing, try our virtual hair colour try on technology, Modiface.
If I already have a permanent colour in my hair and I want to use a lighter colour hair colour will it work?
A lighter permanent colour cannot lighten existing colour pigments already present in the hair. A two-step process may be required to remove some of the existing colour using a lightening product before you can apply the new shade.
see all questions
  •   Without animal-testing

    Since 1989

      Quality, efficacy and safety

    Tested by independent experts

  •   Virtual try-on and diagnosis services

    For conscious and no-waste purchases

      Easy to use at home

    Tested by independent experts