Hair Colour

Salon-inspired hair color at home
We believe everyone should be able to choose their own image without compromising on color intensity or safety. Since being founded by visionary chemist Eugène Schueller in 1909, L’Oréal Paris has brought salon-quality hair color to homes across the world. Committed to scientific innovation, our laboratory teams develop safe formulas for lasting luminous color that brings out the best in hair.


Get the best of grey coverage and care at home. Triple care routine inspired by the salon experience for rich radiant color and 100% grey coverage. No L’Oréal product cares or covers grey hair better.

Discover Excellence


Are you ready for your first hair color? Easy application, zero commitment and a gentle hair color that conditions hair with glossy shine whilst optimally covering 1st greys.

Discover Casting


Want to cover your grey roots between colorings? 3, 2, 1... magic! Roots gone in just 3 seconds with the #1 root concealer in the world.

Discover Magic Retouch

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What are your needs ?

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Permanent hair color

Permanent hair colours provide long-lasting, intense colour that doesn't wash out easily. Experience rich, long-lasting colour with the L'Oréal Excellence Hair Colour Range. Featuring a unique triple care formula, these colours provide exceptional care for your colour, hair, and scalp. Choose the right shade for you from the L’Oréal Paris Excellence Crème and L’Oréal Paris Casting Crème ranges to stay in trend with your desired look.

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Semi Permanent Hair Color

Semi-permanent hair colours offer a temporary change in hair colour that fades gradually with each wash. This type of hair colour is ideal for those looking for a less permanent option or experimenting with new shades. Elevate your style and achieve a natural-looking shine with L'Oréal Casting Crème Gloss. These hair colour shades offer optimal grey hair coverage and can last for up to 28 shampoos, giving you the freedom to change your look without long-term commitment.

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Root Touch Up

The temporary hair colour is designed to be short-lived and can be washed out after a few shampoos. This type of hair colour is perfect for special occasions or trying out bold, temporary looks. Conceal grey roots effortlessly between salon visits with L'Oréal Magic Retouch. This convenient root touch-up spray seamlessly blends with your hair colour, providing a quick and effective solution. Lasting until your next wash, the L'Oréal Paris hair colour leaves no sticky residue, making it a reliable choice for a quick root touch-up.

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While certain hair color options like pastel pink, light coral pink, teal, etc. require bleaching, there are other color shades that can beautifully and carefully transform your hair look without disturbing the hair’s melanin level – the pigment that gives the hair its color. Bleaching helps to dissolve the hair’s natural melanin or previous dye pigments to give you the desired results, especially when you have dark hair that has an abundance of melanin. However, bleaching can also weaken your hair and make it vulnerable to damage, frizz and dullness. Fret not, the no-bleach hair color options can come to the rescue. We’ve compiled some of the hottest and most trending no-bleach hair color ideas that you can experiment with and match with your unique personality." } }, { "@type":"ListItem", "position": 2, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"11 Hair Color Trends of 2023 That Are Sure To Turn Heads", "image":{ "@type":"ImageObject", "url":"", "height":675, "width":1500 }, "datePublished": "2023-07-13T11:16:42+00:00", "dateModified": "2023-07-13T11:17:26+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"It is never too late nor too early to change your hairstyle or get that hair color that you’ve been eyeing since the beginning of the year. You can experiment with different hair colors and give yourself a new avatar whenever you want. Especially when you have some of the hottest hair color trends of 2023 at your perusal. This year seems to be dominated by subtle but statement-making colors, which means you need to carefully choose those hair dyes that don’t require much upkeep. So, pick a color and watch heads turn as this list of hair color trends of 2023 is now yours!" } }, { "@type":"ListItem", "position": 3, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"What Is No-Ammonia Hair Color And How Does It Benefit Your Hair", "image":{ "@type":"ImageObject", "url":"", "height":675, "width":1500 }, "datePublished": "2023-07-13T11:15:45+00:00", "dateModified": "2023-07-13T11:16:33+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Coloring your hair is one of the simplest ways to transform your whole look and put on a new avatar in no time. However, this hair transformation can sometimes become harmful for your tresses if you aren’t careful and overlook the consequences it can have on your hair. For instance, if you choose coloring products that have Ammonia, you are exposing yourself to severe damage to the hair, irritation to the eyes and nose, and in extreme cases skin burn. Solution? Switching to No-ammonia hair color! These hair dye options let you achieve similar results but with lesser damage. Read on to know more about how ammonia-free hair colors work and what are the benefits." } }, { "@type":"ListItem", "position": 4, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"A Complete Guide on Different Types of Hair Color and Highlights", "image":{ "@type":"ImageObject", "url":"", "height":675, "width":1500 }, "datePublished": "2023-07-13T11:14:14+00:00", "dateModified": "2023-07-13T11:15:20+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"So, you have decided to go for a hair color transformation. But simply deciding the shade isn’t enough. There are multiple things you need to plan before starting the process. For instance, what type of hair color do you want permanent, semi-permanent, or temporary. Similarly, do you want to go global or balayage or have highlights? If it’s the latter then what are the different types of hair color highlights that you should consider? There are so many questions and we have answers to all of them. So, if you are curious to know everything about the process, walk with us! In this piece, we have provided a complete guide on different types of hair color highlights and some of the best hair options to choose from to get the perfect hair color transformation." } }, { "@type":"ListItem", "position": 5, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"A Step-By-Step Guide On How To Colour Your Hair At Home", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-07-13T11:12:42+00:00", "dateModified": "2023-07-13T11:13:55+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"There are a few things you need to know about this hair colouring technique to make sure you get the best results possible.</br></br> Are you ready to switch up your look and colour your hair? However, frequently getting your hair coloured at a salon can burn a hole in your pockets. So, is there a better alternative? Yes! You can colour your hair at home. Don’t know how to colour your hair at home? Don’t worry, we have got you covered. Follow this step-by-step guide on how to apply hair colour at home, and you'll be a pro in no time!" } }, { "@type":"ListItem", "position": 6, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"10 Brown Hair Colour Shades You Should Try This Chocolate Day", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-07-13T11:10:55+00:00", "dateModified": "2023-07-13T11:12:14+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Does the brown colour remind you of chocolate? Us too! This is why when we came across World Chocolate Day, we decided to celebrate it in our own unique way and you can too. Wondering how? By adding a shade of brown to your hair. <a href="" style="color: #e32646; border-bottom: 1px dotted #e32646; text-decoration: none;">Brown hair colour shades</a> are chic, elegant and great for any or every occasion and outfit. It may seem simple and classic, but trust us, going brunette can never be boring. The brown hair colour is a perfect way to revamp and revitalise your hair and give it a beautiful look with ease. Feeling dull? Refresh your hair with honey or caramel brown. Feeling bold? Go for mocha and you’ll be all set. There’s a chocolate hair colour idea for every personality and the possibilities are endless. If we have you convinced to find your favourite brown hair colour shade, then scroll below and make any of these brunette hair colour ideas yours this Chocolate Day!" } } ] } }
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Find the perfect hair color that matches your desired look with our personalized services.

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New Phones Apps
  • Virtual Try On
    Virtually try on a multiple shades across our hair color range to pick a shade that suits you best.
  • Hair Color Diagnosis
    Quickly identify the perfect formula and shade to reach your hair color dreams.
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Does the length or thickness of my hair influence how much hair colour I will need?
Yes. Hair should be fully saturated by hair colour to achieve the expected results. For hair that is longer than shoulder length, or very thick, more than one box of hair colour may be required for root to tip coverage.
Can I test a colour on a small section of hair before application?
Yes. Strand testing is when hair colour is applied to a small section of hair to test the results before it is applied to the entire head. Conducting a strand test is an easy way to see the results of the hair colour on your starting hair colour, whether it is natural or already coloured. Testing your chosen colour on a small section of hair is also a way to establish the appropriate processing time for your hair, using the times listed in the Instruction Leaflet as a guide. Strand testing directions are listed within the Instruction Leaflet included in each pack of hair colour.
How can I remove hair colour and hair colour staining from my skin?
Apply a small amount of an alcohol-based product such as mouthwash, after-shave or fragrance to cotton wool and gently rub affected areas. Follow up by wiping with water and applying a little face moisturiser. To prevent colour staining for future applications, apply a little moisturiser or Vaseline to your hairline before you apply the colour, ensuring you do not get it on the hair as it can also prevent the colour from taking in those areas.
How do I choose a shade that will suit me?
We recommend that you select a shade that sits within two shades of your natural hair colour, either darker or lighter. By using this process, you will achieve a result that harmonises well with your natural skin and eye colouring and is easy to maintain for follow-up applications. To test your hair colour before committing, try our virtual hair colour try on technology, Modiface.
If I already have a permanent colour in my hair and I want to use a lighter colour hair colour will it work?
A lighter permanent colour cannot lighten existing colour pigments already present in the hair. A two-step process may be required to remove some of the existing colour using a lightening product before you can apply the new shade.
see all questions
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  •   Without animal-testing

    Since 1989

      Quality, efficacy and safety

    Tested by independent experts

  •   Virtual try-on and diagnosis services

    For conscious and no-waste purchases

      Easy to use at home

    Tested by independent experts

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