STANDUP
L’Oréal Paris Empowers Men & Women to Combat Street Harassment Through StandUp Program.
Street harassment is the number one issue faced by women and girls in the world.
Sexual harassment in public places is one of the most common forms of gender-based violence in the world. Every act of street harassment impacts women more than can be thought. It changes their behavior, it questions their confidence, it lowers their self-esteem. It makes them avoid certain places, rethink their appearance, and feel unsafe going out alone. With a significant impact on women's ability to organize their life, street harassment can lead to their invisibility in the society:
- 1 woman out of 2 (49%) is turning down opportunities because of their fear of street harassment.
- 1 woman out of 2 (41%) is missing on social events (going out in restaurants, bars, clubs, dating)
- 1 woman out of 4 (24%) is declining job opportunities.
- 1 woman out of 4 having less than 35 YO (23%) is declining school/university opportunities.
For more than half a century, L’Oréal Paris is empowering all women to feel stronger and more confident, breaking down barriers that prevent women from asserting their self-worth. Because street harassment goes against everything L’Oréal Paris stands for, the brand launched in 2020 a global program to fight against it : Stand Up against street harassment with two main ambitions : raise awareness about this global issue and teach people how to react when facing it.
L’Oréal Paris is committed to change everyone’s mind, to stand for an inclusive, fair, and respectful world where women are visible, powerful and decision makers. Because nothing should stand between a woman and her self-worth.
