From Our Brand Ambassadors to You: L’Oréal Paris Lesson of Worth to Inspire Confidence

‘Because I’m Worth It’ … L'Oréal Paris’ signature tagline has just celebrated its 53rd anniversary, emphasising the importance of L’Oreal Paris’ passion for self-worth. The world’s leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with ‘Lessons of Worth’. These lessons are a series of powerful testimonials by some of L’Oreal Paris’ spokespeople who share what the iconic tagline means to them. We are incredibly proud to announce that Kendall Jenner is the latest spokesperson to share her take on the iconic tagline.