Global Ambassador Carlos Sainz

Carlos Sainz: The New Face, The New Ambassador of L’Oréal Paris

L’Oréal Paris, the number one beauty brand in the world, is thrilled to announce Carlos Sainz as its new global ambassador.

Meet Carlos Sainz

Born in Madrid in 1994, Carlos Sainz has carved an extraordinary path from karting circuits to the pinnacle of motorsport - Formula 1. Today, as a Formula 1 race driver for Atlassian Williams Racing, he has established an excellent track record. His success speaks through the milestones he has achieved over the years. Carlos has competed in over 200 Formula 1 races (Grand Prix events), won four Grand Prix, and finished in the top three positions (podium finishes) 27 times. And, guess what? All of this has happened over the course of 10 Formula 1 seasons in his career. His journey reflects more than speed - it embodies perseverance, resilience, and the relentless pursuit of excellence.

Born into a family deeply rooted in motorsport, Carlos nurtured his passion for racing from an early age. Carlos sheds light on how passion, fair play, respect, and unwavering determination can do everything - both on the racetrack and beyond. Whether racing on tracks or inspiring his followers with his calm strength, he represents values that resonate deeply with L’Oréal Paris.

As only the fourth driver in history to race for Formula 1’s three most successful teams, Carlos is a true game-changer - a symbol of ambition, talent, and self-accomplishment. His ability to manoeuvre under pressure and transform challenges into achievements mirrors the true spirit of L’Oréal Paris - a brand that dares to challenge, rise above mediocrity, empower everyone to embrace their worth with confidence and pride.

Vignettes Spoke

Driven by Focus, Defined by Worth

Welcoming Carlos Sainz into the L’Oréal Paris family is more than a collaboration - it is a celebration of courage, individuality, and the power to believe in oneself. A showstopper on and off the track, Carlos reminds us all that determination and authenticity are what make us stand out from the crowd. Because, like him, we know one truth: You’re worth it.

With Carlos Sainz, L’Oréal Paris reaffirms that pushing limits, breaking barriers, and owning your story is the ultimate expression of beauty.