Skin Care

Volumizing, Serum Our Mid-life BFF

A lot of different elements work together to affect the way you age. From extrinsic factors like your lifestyle, pollution, overexposure to the sun to intrinsic factors like genetics, stress, and your diet, different components trigger your skin and give rise to various visible signs of ageing. Volume loss is one such natural part of ageing that alters the structure and shape of your face and makes you look tired and older than you are. Read on for all the scoop on skin plumping serums or volumizing serums and how to get volume in the face, naturally.

• What exactly happens when there’s a volume loss in the face?

In your youth, it is common to have a smooth and plump skin with a defined jawline, high cheekbones, and fuller cheeks. The fat in your face is evenly distributed in your 20s and early 30s, giving your skin the taut look. However, as you age and reach your 40s, the loss of hyaluronic acid, collagen, and elastin in your skin combined with changes in bone mass, muscle tone, and fat deposits change the youthful appearance of your face. Add to this the effects of gravity and now you start noticing drooping cheeks, a heavier and wider jawline, and sagging skin.

• How to get plump skin?

There are several invasive, non-invasive, and over the counter options to counteract the volume loss in your face. From injections and fillers that instantly fill out your skin and restore the plumpiness to anti-ageing products like volumizing serums or skin plumping serums that gradually bring back the facial volume, you have a lot of different options to choose from depending on your needs and budget. If going under the knife or getting fillers is not something you want to commit to just yet, here are a few simple ways so that you know how to get volume in the face naturally –

i. Treat your skin to AHAs

AHAs or fruit acids boost cell renewal thanks to their gentle exfoliating properties. This cutaneous 'turnover' improves the quality of the epidermis, meaning it better absorbs the active ingredients from the anti-ageing products that follow. You do not need to use grainy scrubs - a peeling lotion applied each night after cleansing will do the job. If you have extremely sensitive skin that gets easily irritated, use a chemical exfoliant like this only once or twice a week.

ii. Treat your skin to a hydrating sheet mask
Sheet masks are not just a great way to unwind after a long and arduous day, they also work wonders for your skin. They are a great way to douse your skin in concentrated active ingredients and address specific skin concerns. If you are suffering from sagging skin and volume loss in the face, a hydrating sheet mask is how to get plump skin. When the moisture levels in your skin improve, your skin naturally appears fuller and tighter. For example, the Revitalift Crystal Micro-Essence Sheet Mask by L’Oréal Paris penetrates up to 10 skin layers deep to hydrate your skin from within so you can enjoy skin that is smooth, radiant, and glowing. The brightening skin actives in the sheet mask also accelerate skin renewal and refine skin texture to give brighter and crystal clear skin.

iii. Hyaluronic acid is the hero!

No volumizing serum is complete without hyaluronic acid, THE plumping active ingredient. Serums use low molecular weight hyaluronic acid, as it is capable of penetrating all layers of the epidermis to plump up the skin and boost natural production levels. The other advantage of using smaller hyaluronic acid molecules is that they stimulate collagen production in the dermis. Over time, you will find that your facial contours become better defined and your expression lines will be smoothed away, leaving you with youthfully, plump features! The L'Oréal Paris Revitalift 1.5 % Hyaluronic Acid Serum and the L'Oréal Paris Revitalift Hyaluronic Acid Fresh Mix Serum Sheet Mask harnesses this hyaluronic acid to give you skin that is naturally plump, full, and smooth. The advanced cellulose tissue mask contains the power of one bottle of essence in one mask and helps skin remain hydrated for longer. In just 15 minutes, the sheet mask gives you skin that is more plumpy and smooth with a healthy radiance. With regular use, your skin will feel firmer in four weeks.

iv. Volumizing serum – your midlife BFF!

Volumizing serums are a powerhouse of active ingredients, so it comes as no surprise that they are the most commonly used anti-ageing products. Serums contain a higher concentration of active ingredients than face creams and moisturizers and are more easily absorbed into the skin, so your skin can enjoy the anti-ageing benefits of serums from deep within. Not sure how an anti-ageing serum will help you achieve the youthful skin of your dreams? Keep reading!

For combating the volume loss in the face, look for a skin plumping serum or a volumizing serum that intensely hydrates your skin and boosts elasticity like the L'Oréal Paris Revitalift 1.5 % Hyaluronic Acid Serum. This hyaluronic acid serum penetrates deep into the skin and instantly hydrates your skin! With regular use, it increase your radiance by upto 42%*!
And this is how to get plump skin with anti-ageing serums! Now that you know how volumizing serums help you fight the volume loss in the face to give you plump skin, it’s now time to step up your anti-ageing skincare routine by reading more with L’Oréal Paris!