Skin Care

Anti-Ageing Tips For 40s - Life Begins at 40, And So Does Our Anti-Wrinkle Campaign

Whether you are already 40 or almost getting there, get ready for some of the best years of your life. Age truly is just a number, and 40 in fact is the new 30! But while you might feel your best on the inside, maybe you are also starting to notice fine lines, wrinkles, and other signs of ageing that are dampening your spirits. If you are wondering about how to look young in your 40s, read on to know some of the best anti-ageing secrets that will prevent your skin from giving away your age.

• What exactly happens to your skin when you turn 40? - When wrinkles on the face make a grand appearance!

o Skin loses firmness and elasticity – Young skin is plump and supple, but as you hit your 40s, you start noticing a decrease in your skin’s elasticity and firmness. Your skin looks especially saggy around your eyes (puffy eye bags) and your mouth and jaw.

o Skin becomes drier – Even if you had oily skin in your 20s and early 30s, dry skin is a common sign of ageing that first makes its appearance during your early 40s.

o Wrinkles start settling in – If you started noticing fine lines cropping up in your 30s, get ready to witness deep set wrinkles when you reach your 40s. Crow’s feet around your eyes, deeper smile lines around your lips, and deep grooves on your forehead are some of the first few visible wrinkles you will see in your 40s.

o Skin looks dull – Your cellular turnover slows down as your age, meaning it takes longer for new skin cells to replace the older ones. This causes your skin to look rough, dull, and less radiant as you reach the 40s. Your complexion will lack the lustre it did back in your 20s and 30s and the loss of collagen and elastin will not only make your skin sag but will also decrease your youthful glow.

o Hyperpigmentation becomes more pronounced – As you grow older, the melanocytes (the cells that give your skin its colour) releases extra melanin (colour pigment) to protect your skin from the years of accumulated sun exposure. Overproduction of melanocytes in some areas paired with the constant sun exposure gives rise to increased hyperpigmentation in your skin. This causes age spots, freckles, and dark spots along with wrinkles to sprout up in your 40s.

• Anti-ageing skincare routine for your 40s

When creating an anti-ageing skincare routine for your 40s, it is important to pay attention to the labels of all the skincare products you want to stock up on. Here are some of the best anti-ageing skincare products for your 40s & ageing active ingredients that should be a part of your daily skincare regime –

i. Cleanser – Choose a cleanser that is specially designed for mature skin. Some anti-ageing active ingredients like AHAs in cleansers can stimulate cell turnover while also leaving your skin feeling clean and nourished. Look for mild textures like foams and cleansing milks as they are gentle on your skin.

ii. Scrub – If you want to bring back your lost glow, you have to slough off the dead skin cells from your skin’s surface. Use a gentle physical or chemical exfoliant two to three times a week to get rid of all the buildup and reveal soft and radiant skin.

iii. Serum – Want to give your skin an intense boost of anti-ageing active ingredients? Use serums with ingredients like Vitamin C, Vitamin E, Retinol, and Hyaluronic Acid that help reduce wrinkles, the signs of ageing by speeding cell turnover, increasing the skin’s moisture retention, brightening the skin, and more. We would recommend using our L'Oréal Paris Revitalift 1.5 % Hyaluronic Acid Serum, lightweight and non-sticky serum, that quickly penetrates deep into the skin and instantly hydrates the skin. With regular use, you can upto 42%* radiance with this alcohol, fragrance and paraben free serum!

iv. Moisturize – Use hydrating and nourishing day and night creams that cater to the needs of mature skin. For example, the L'Oréal Revitalift Moisturizing Day Cream and the Revitalift Moisturizing Night Cream is enriched with Pro-Retinol A and Centella Asiatica to re-firm, restore, and revitalize the skin. These L’Oréal Paris face creams are rich in anti-ageing elements to visibly fight wrinkles on the face, refine skin texture, and boost skin’s firmness, radiance, and youthfulness.  

• Anti-ageing tips for 40s!

Now that you have established a morning and night skincare routine depending on your skin type and its needs, here are some extra anti-ageing tips for your 40s that you can incorporate in your regime to enjoy younger-looking skin for longer –

i. Always apply sunscreen, even when it is cloudy and gloomy outside. The harsh UV rays of the sun can break down collagen, cause premature ageing, and intensify hyperpigmentation. Use a good SPF to shield your skin from the sun whenever you step out. This is a must-follow step, if you actually want to prevent wrinkles on the face & even your neck!

ii. Get at least seven to eight hours of sleep every night. Your skin repairs itself while you sleep, so give your skin ample time to work its magic while you rest to banish those wrinkles!

iii. Pay attention to your diet and workouts. A diet rich in anti-oxidants and protein will keep your skin healthy and radiant. Foods high in white sugar and processed carbs and excessive alcohol can age your faster and will make you look older than you are, so consume them in moderation. Exercise at least four days a week to improve the flow of oxygen and blood to your skin and flush out the toxins from your body.

iv. Wear sunglasses and a cap or hat when it is sunny outside. Squinting while in the sun causes wrinkles under the eye, which can contribute significantly to crow’s feet. Shield your eyes from the sun by using dark sunglasses. If they have UV protection, even better!

If you will be entering a new decade, why not enter it with amazing skin with these anti-ageing tips for 40s! With some of the best anti-ageing secrets, tips, and anti-ageing active ingredient recommendations, you will soon be on your way to enjoying youthful and radiant skin, even in your 40s!

*Basis Instrumental Test