The benefits of algae have been known for many years, with Chinese medicine leading the way. Amino acids, mineral salts, trace elements, vitamins, and with so many other beneficial ingredients, algae revitalises and tones up our bodies and protects our skin from wear and tear.

Skincare products (masks, scrubs, soaps) include red algae to hydrate and re-mineralise, brown algae to soothe and soften and green algae to nourish and pump our skin full of magnesium. Algae's active ingredients gently stimulate skin cells and boost cell renewal for a fresh-faced finish.

For example, the L’Oréal Paris Pure Clay Anti-Blemish Mask contains extracts of Laminaria Saccharina, a brown algae, and it clears blemishes and refine pores for pure, soft, and flawless skin. The creamy texture of the Pure Clay Mask goes deep into the skin to unclog pores and remove excess oil, leaving the skin pure and fresh without drying it out.

Each algae has its own properties, can treat specific zones, deal with all skin types and meet all needs. They nourish our epidermis, protect or soothe our skin, and slow down signs of ageing. They're able to harness water, making them perfect for body and face creams. Packed with antioxidants, these age defying aquatic plants keep our skin elastic and prevent lines and wrinkles. Their enzymes, fatty acids, amino acids and vitamins provide a skin-friendly cocktail of benefits.

Algae boast numerous properties. Irish moss is famed for its emollient, antioxidant properties, thanks to its high concentration of proteins, vitamins A and B1, iron, sodium, magnesium and calcium Also called 'Chondrus Crispus', it lines the Atlantic coast and is both re-mineralising and toning. It hydrates cells and plumps up our skin. A face mask favourite, it's able to deeply treat our skin.

To use, apply the mask to clean skin and leave on for 10 minutes before rinsing with warm water. Use 2-3 times a week for best results. Upon contact with eyes, rinse with water. Make algae-based facemasks and clay masks a part of your weekly skincare routine to hydrate, nourish, deep clean and purify your skin.