Skin Care

I'm getting older and my skin's heading south...

Im getting older and my skins heading south

Getting older is a double-whammy. Firstly skin cell renewal slowly grinds to a snail's pace and, secondly, physiological changes raise their ugly heads. The main reasons for saggy skin is a gradual loss of collagen and hyaluronic acid. Throw in lifestyle factors (UV rays, pollution, smoking etc.) and it's no wonder that we look pale and tired The result? Our skin becomes less supple, firm and plump.

Dealing with saggy skin means pumping it full of firming active ingredients to ski lift it back to shape. Welcome to collagen and elastin! The first is a fibrous protein, produced by skin cell fibroblasts that form an inner scaffold. The second, elastin, is also a protein, which keeps our skin dense and supple. When combined they improve our skin's elasticity and leave it nice and firm. But with age and harmful external factors, our skin can no longer produce enough and their levels begin to decline...

Apply anti-ageing treatments designed to firm up and densify skin. Your best bet? Opt for treatments packed with ingredients such as Pro-Xylane, an ultra-firming whizz-kid. This skin-regenerating molecule is naturally sourced from xylose present in beech trees. It boosts glycosaminoglycan (GAG) production in both the dermis and epidermis, meaning it improves elasticity and tones up skin. A one way ticket to firm skin? Elasti-Flex, a formula that's able to reinforce elastin fibres and improve skin's elasticity. Leaving us with youthful, firm, supple skin!

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Follow our tips and you'll arrive on the beach ready to get your glow on." } }, { "@type":"ListItem", "position": 4, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"5 Easy As Pie Anti-Ageing Tips", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:53:24+00:00", "dateModified": "2023-10-18T07:54:25+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Wrinkles, fine lines, and age spots are all signs of ageing skin. Turning back the clock doesn't need to be painful! 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The weather damages your skin's protective barrier, leaving you with skin that feels dry, parched, and thirsty, along with other signs of dehydrated skin during the colder months. But there's one way to get it back on track - it is to hydrate your skin and keep it moisturised all day long. How to do so? It’s time to adopt a curated winter skincare routine, if you don’t have one already. Not sure where to start from? Here is an easy and effective winter skincare routine along with some winter skincare tips to help you get back your glowing complexion and baby soft skin! 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