Skin Care

50 To 65 How To Pamper Mature Skin

It's around the age of 50 that our skin undergoes dramatic biological changes. The menopause kicks in and our hormones go haywire. Our skin thins, dries out, looks less toned and plump, whilst our wrinkles begin to form furrows. It's all down to slower cell renewal: a mid-life milestone caused by lower collagen and elastin levels. The result? Our epidermis sags, wrinkles deepen, laughter lines appear and liver spots crop up.In other words, the skincare routines we followed during our 30's and 40's need to be stepped up a notch. We must help our skin to hydrate itself, reinforce its hydrolipidic film, boost cell renewal and stimulate collagen production. So time for preemptive strikes that will both repair our skin and deal with signs of ageing.

By the time we're 65, visible signs of ageing have dug in their heels. Unfortunately, our skin will continue to age: sagging, drooping, furrows beside our noses and under our eyes, lines around our mouths... Our skin texture also changes: it thins and dries, becoming more fragile and less plump. Our rosy cheeks are replaced by a paler, more transparent complexion.; Our skin needs different treatments from those that we used during our 50's. Older skin has a hard time dealing with dehydration, so moisturising is key if we want to keep it supple and comfortable. We should also repair our skin (particularly overnight) and pump it full of fortifying calcium-based treatments. Finally, we need to give our circulation a boost so that we can get back our radiant glow.

Global action anti-ageing treatments are a godsend when it comes to improving skin density, suppleness and dealing with a dull complexion. These treatments nourish dry/dehydrated skin, stimulate collagen production and cell renewal, whilst plumping up our features. They're generally richer than anti-wrinkle creams. Packed with lipids, they deeply nourish our skin and quench its thirst. Specially designed for mature skin, they give us back the healthy glow of our youth! Apply these treatments (morning and night) to your face, neck and cleavage. You can also treat yourself to eye and lip contour treatments, which will moisturise and smooth these extremely fragile zones.

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Follow our tips and you'll arrive on the beach ready to get your glow on." } }, { "@type":"ListItem", "position": 4, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"5 Easy As Pie Anti-Ageing Tips", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:53:24+00:00", "dateModified": "2023-10-18T07:54:25+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Wrinkles, fine lines, and age spots are all signs of ageing skin. Turning back the clock doesn't need to be painful! 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The weather damages your skin's protective barrier, leaving you with skin that feels dry, parched, and thirsty, along with other signs of dehydrated skin during the colder months. But there's one way to get it back on track - it is to hydrate your skin and keep it moisturised all day long. How to do so? It’s time to adopt a curated winter skincare routine, if you don’t have one already. Not sure where to start from? Here is an easy and effective winter skincare routine along with some winter skincare tips to help you get back your glowing complexion and baby soft skin! 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