Eye contour skin is around 3 to 5 times thinner than the rest of the face. Add to that the number of times we blink a day and you'll understand why it dries out so quickly. So it needs to be moisturised both morning and night. Massage in your eye contour cream, working from the inner to outer corner of your eyes. Useful tip: keep a tube by your computer screen, so you can hydrate, smoothe and refresh your eye contour throughout the day.

Our grans knew what they were talking about. Apply cotton pads soaked in cornflower water or teabags to your eyes and leave for a few minutes. You can also pop a large spoon in the freezer and leave it to cool. When ready, place the curved side on your eye for a couple of seconds and watch your wrinkles disappear into the mist. Manga eyes guaranteed!

This hyper-sensitive zone loves soaking up an eye contour mask to smoothe out wrinkles. Just make sure you carefully follow the instructions. Masks act like plasters - they smother the skin, so that wrinkles are plumped up and instantly appear smoother. Apply a mask once or twice a week if you're looking worn out or before a night on the town for a fresh-faced, ready to go look.

There's no better way to attack those eye wrinkles! Crow's feet crop up on a part of the face that's extremely fragile and sensitive. So best to use a formula packed with plumping, regenerating, moisturising and soothing active ingredients. Apply daily (or more if your skin's in a mess) to clean, dry skin.

No need to rub your skin to death when cleansing. It'll only damage your skin's collagen and elastin fibres. Plus, rubbing your eyes with a cotton pad will irritate your skin and make the fine lines under the eyes worse. Best tip? Apply with a cotton pad soaked in a suitable cleanser. Gently press it on to your eye contour, so it has time to soak up any make up or grime. Repeat until your skin is squeaky clean.