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The hygge trend: add a feelgood factor to your beauty routine

The hygge trend: add a feelgood factor to your beauty routine

Pronounced 'hoo-gah', hygge can be loosely defined as a state of mind, a philosophy, an ambiance, a lifestyle and sense of inner peace. The idea? To live in the present moment, ideally in cosy, comforting environments. This Scandinavian concept believes in life's simple pleasures, away from the hustle and bustle of daily life, with its consumerist values. Spending time with our friends, enjoying a family meal, curling up by the fire, a soothing cup of tea, a good read... In other words, happiness on a daily basis to help us keep our zen.

Since 1973, Danes have had the honour of being classed the happiest people in the world! Their secret? Hygge! It's instilled in the Danish psyche and part of their second nature. It's a way of life where gentleness, comfort and tenderness are expressed through simple pleasures and where goodwill reigns. Danes love feeling snug and comforted; spending as much time at home as possible (alone or with close ones) and enjoying the moment are key to their well-being.

Hygge's a philosophy or state of mind, so there are no hard and fast rules. There's no right or wrong way - the key is to enjoy life's simple pleasures! For example, making your living space warm and snug, lighting a few candles, treating yourself to the occasional fattening goodie. Spend time with people you like and who make you feel good: hygge is about calm, friendship, harmony and keeping animosity and petty rivalries at bay. An evening at home flipping through Marie Claire, with the telly and tablet firmly switched off...

Applying hygge to our beauty routines simply means taking time for ourselves. Book some me-time and pamper yourself - relax, let go and put your daily worries aside. Need some ideas?- book a hamman spa or sauna: a beauty-boosting way to cut yourself off from the rest of the world- enjoy a candle-lit bubble bath- treat your face to a cleansing, moisturising mask- have a manicure/pedicure and paint your nails with this season's colour- get someone to massage away your hectic week- invest in an oil hair mask to nourish your mane.

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