Fresh Not Sweat - The Key to Dewy Skin!

Dewy has replaced glowing to become the latest beauty phenomenon. The aim? A dewy look without a greasy shine. But it's a subtle game. A bright, radiant, flawless complexion, with all-day rosy cheeks. Healthy, rosy cheeks can take years off our age, but be warned that it's not the best look if you tend to suffer from red patches. The dewy look has also convinced nomakeup fans, in their quest for a natural, fresh look. And it's taken the beauty world by storm - just check out the 110,000 dewyskin posts on Instagram!

A good beauty routine is essential if you want a fresh, dewy complexion. Scrub your face twice a week to get rid of skin-dulling dead cells and close open pores. Fruit acid (AHA) scrubs will also even out your skin tone. And religiously moisturise twice a day to keep your features youthfully plump. Go for toning, hydrating day creams that contain hyaluronic acid to improve suppleness or invest in plant-based butters.

The idea is to add radiance without it looking fake. Blend your foundation with a brightening face primer and carefully apply it with a brush. Work out from the centre of your face and T-zone. Add a touch of pink! Go for a creamy, shimmering blusher and dab it onto the top of your cheekbones, the sides of your nose, your brow bone and temples. Go easy - you only need a tiny amount.

If you have oily skin, make sure you don't end up with a greasy shine. Integrate a white or green clay face mask into your beauty routine. It'll soak up excess sebum on your T-zone, zap blemishes and close open pores. If you have dry skin, add a drop of plant oil (argan, evening primrose, jojoba) to your day cream to avoid dry patches that risk giving you a cakey look.