Jacundá forest conservation, Brazil
Protecting the Amazon rainforest and empowering local communities
In Brazil, we support the protection of 95,000 hectares of native forest to preserve biodiversity and encourage sustainable resource use. In addition to preventing the emission of greenhouse gas and improving the livelihoods of local communities, we are working to provide new opportunities for youth and women, through training programs. Our ambition is to empower women to become employed actors and to hold positions of leadership outside the home.
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Liugui afforestation, China
Community tree planting to convert a wasteland into a thriving forest
Known for its wild landscapes and rich biodiversity, South China’s Karst region is threatened by desertification, in part driven by deforestation. In collaboration with communities, this project aims to plant native trees, sequester C02 from the atmosphere and promote sustainable development. Local people and particularly women, are offered new employment and training opportunities. Among full time employees, 65% are women.
![Ingredients New](/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=260&rev=19adccff3a044151af1f6f47996c26a6&hash=059292507B287602AE37C8285AE765EB7B7EA452 260w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=320&rev=19adccff3a044151af1f6f47996c26a6&hash=28DA2E6F81E5C8B27955D9234B92D591C46192CF 320w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=660&rev=19adccff3a044151af1f6f47996c26a6&hash=04D092CE37292F895AFB2F1960E8627CB7460814 660w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=700&rev=19adccff3a044151af1f6f47996c26a6&hash=E91053C11220E6C6447746C70C03539213B84D41 700w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=810&rev=19adccff3a044151af1f6f47996c26a6&hash=24ABFA88D1AE70E0E066A5423A2C9A2EA3AAAD83 810w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=910&rev=19adccff3a044151af1f6f47996c26a6&hash=78E6F6DF7058D58A18AF35B4C27A4E0EC9F6C6CD 910w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/ingredients_new.jpg?w=1170&rev=19adccff3a044151af1f6f47996c26a6&hash=F19CCD3D3E02D0C937AB9DDAAC45F34B71BA4085 1170w)
Next-generation farming, Belgium and France
Healthy soils, rich biodiversity, profitable farms
Through an innovative partnership between farmers and agronomists, this project helps transform farming practices across France and Belgium. More than 1,600 farmers are engaged. New regenerative techniques will produce nutritious food, preserve air quality and biodiversity while improving farm profitability.
Kariba forest protection, Zimbabwe
Saving forests, protecting wildlife and changing lives
Launched in 2011, this ambitious African project has prevented the emission of more than 3 million tonnes of carbon dioxide into the atmosphere each year, by preventing deforestation and land degradation on nearly 785,000 hectares. Livestock and community garden are also helping to improve the livelihoods of local communities. As one of 70 projects to be verified under the Additional Climate, Community and Biodiversity Standards, Kariba supports local people by providing access to health, education and training programs. Special attention is given to the situation of women. 50,000 women have had their livelihoods improved, 53,000 have benefited from access to better health services and 13,000 women have entered our education program. Efforts will continue in the coming years to enable more women to join the initiative.
![Kariba](/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=260&rev=6337a48d9cb94233b2add3a68510aeb0&hash=05C2A95A73C7A2B9D62BC1DA81933CB3B428E77F 260w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=320&rev=6337a48d9cb94233b2add3a68510aeb0&hash=51F45823E9B97AEF9CA93EA8943F87752381FFFE 320w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=660&rev=6337a48d9cb94233b2add3a68510aeb0&hash=BB1E797DD599FB9EEF3D9CE6CB5AAD63EACFD2A5 660w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=700&rev=6337a48d9cb94233b2add3a68510aeb0&hash=511BD3AD610D3F26DE84D3659990420A135A5E99 700w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=810&rev=6337a48d9cb94233b2add3a68510aeb0&hash=C3760AF21D8D361C3C4C4D6ED9C5D1A40292F024 810w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=910&rev=6337a48d9cb94233b2add3a68510aeb0&hash=BCF4F93734EA93F10A1177327FA7965168C51C93 910w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=1170&rev=6337a48d9cb94233b2add3a68510aeb0&hash=318D7A5BE12CF10692C7CD16EBFBED13DD226FE4 1170w)
Small forests big potential, USA
Strengthening the livelihood of family forest owners through carbon sequestration
This pioneering project supports smallholding forest owners, who previously did not have access to the tools, information and funding to sustainably manage their woodlands. Landowners are now empowered through the project to implement sustainable practices on their parcel of land, creating big climate impacts at the landscape level by tapping into the full potential of carbon sequestration on their land.
Muskitia blue carbon, Honduras
Protecting unique mangrove forests and empowering local Indigenous communities
By area, mangroves can store up to four times more carbon than terrestrial forests. However, 30-50% of the world's mangroves are already gone. As the first of its kind in Honduras, this pioneering blue carbon project protects nearly 5,000 ha of mangroves and over 280,000 ha of coniferous and broadleaf forests from deforestation.
![Muskitia New](/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=260&rev=0b23009633024448ba6e42e0d8319838&hash=8E7C6378223472B828613CB278A9F6B424A20AF1 260w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=320&rev=0b23009633024448ba6e42e0d8319838&hash=5CC7A169594C04ED18E484ADEF94DE07E8D4035C 320w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=660&rev=0b23009633024448ba6e42e0d8319838&hash=20E357EED250F5E74F30A754204D275960D71F96 660w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=700&rev=0b23009633024448ba6e42e0d8319838&hash=F1912EB834A19384603DA9C3A406DC35E2124FA4 700w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=810&rev=0b23009633024448ba6e42e0d8319838&hash=C0DF43C7DDAF21D3A15A9BBC4DD7CB36C3D6A638 810w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=910&rev=0b23009633024448ba6e42e0d8319838&hash=620EE609C48D3E83007B7C51E76F6D5AC154CF39 910w,/-/media/project/loreal/brand-sites/oap/apac/in/because-our-planet-is-worth-it/landing-page/muskitia_new.jpg?w=1170&rev=0b23009633024448ba6e42e0d8319838&hash=A06349E15DC643759D27EC2A656FFCC20BCAAFCB 1170w)
In parallel, this mission aims to empower women through various means, such as
- training programs,
- certification courses for young people and women entrepreneurs,
- restoration of cocoa crops (an activity mainly developed by women) damaged by hurricanes,
- promotion and defense of women’s and children’s rights.