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Gold! Add a bit of bling to your beauty routine with gold in cosmetics

Gold! Add a bit of bling to your beauty routine with gold in cosmetics

Gold 'glitters' and nowadays skincare treatments and make up products use it to reflect light, liven up dull complexions and add a light, sun-kissed glow. Gold evens out skin tone by blurring open pores, lines and minor blemishes. So, when used in make up, it leaves our skin flawlessly dewy!

Gold is a powerful antioxidant that protects skin cells from skin-ageing oxidative stress caused by pollution, smoking, stress... It's molecules are so tiny that they're able to reach the deeper levels of the epidermis to boost collagen production. Meaning gold can reduce pigment spots and wrinkles. The result? Visibly younger, more supple skin!

Gold kick-starts our immune system so that it increases cell metabolism. It boosts our circulation and has antibacterial properties. Gold soothes sensitive skin thanks to its anti-inflammatory action - kiss goodbye to blotchy patches, dark circles and bags under your eyes!

Gold can be used in numerous ways. For example, it can be taken as a dietary supplement to support our immune system and increase energy. But it's important to get a GP or nutritionist's advice. Skincare-wise, it's found in powdered form in gels, creams and make up. Or you can follow Cleopatra's lead by enjoying a 24 carat gold leaf face mask - how blinging great is that!

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