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Beauty basics: what to do when you hit the Big 30...

Beauty basics: what to do when you hit the Big 30...

You've reached 30 and before you lies an exciting, life-altering decade! You focus on your careers, you decide to start a family, you take out your first mortgage, and you’re ready to take on all the challenges! But it's not just your lifestyle that's on the move, your skin also has its issues. Here are some anti-ageing beauty tips to help you along the way!

1. Brighten your complexion
When you reach your thirties, your circulation begins to slow down and your skin finds it harder to eliminate toxins. You need to start working on your peachy glow, so that you remain gorgeous and flawless, even if we've only crammed in a few hours' sleep. Too much sun (or resorting to sunbeds), smoking, junk food and alcohol affect melanocyte production, leaving us with an uneven skin tone.

Solution - Apply antioxidant-rich treatments to zap free radicals responsible for dull complexions. If liver spots are cropping up, apply treatments that regulate melanin production and even out skin tone. If that doesn't work or if your liver spots have dug in their heels, you can always book an appointment with a dermatologist to discuss other options. During winter, opt for a skin-brightening serum that contains fruit acids to remove dead skin cells and exfoliate your epidermis.

2. Use anti-ageing treatments
The dreaded wrinkles have arrived! Crow's feet have settled in, giving us an uneven skin tone and haggard appearance. It's time to spring to action, as on a deeper level your dermis has also begun to suffer from age-related changes. You need to nip things in the bud and slow down this ageing process.

Solution - Consider making changes to your lifestyle: poor sleeping habits, your diet, smoking and sunbathing are all detrimental to skin. Aim to get enough shut-eye, eat a balanced diet, ditch the ciggies, don't sunbathe too much and protect your skin when you do. Apply multi-tasking anti-ageing treatments that will brighten your complexion, prevent oxidation, moisturise your skin and combat wrinkles. Try the Hydrafresh Anti-Ox Grape Seed Hydrating Double Essence by L’Oréal Paris to not only hydrate and moisturise your skin but also strengthen your skin’s barrier. It's also the moment to treat yourself to an eye contour cream, which will reduce fine lines and smoothe away signs of tiredness.

3. Religiously apply sunscreen
By the time you reach 20, your bodies will have used up more than half of your 'solar capital'. And yet, you still carry on as if nothing's happened - around 75% of people between 15 and 25 years old don't bother applying an SPF higher than 15! So you now need to limit any further damage. Doing so will prevent liver spots, which add years to your skin and dull your complexions.

Solution - Even if you're lounging on a shady terrace, it's still wise to apply a sunscreen suited to your skin type. Opt for an SPF of between 30 and 50 and re-apply every couple of hours. During autumn, when in town or even on cloudy days, make sure you use a day cream that contains an SPF. Your skin will be left moisturised and protected!

4. Treat yourself to face masks
Moisturising your skin is THE one-way ticket to a flawless complexion. Whatever age you are, you need to fully hydrate your skin for it to feel supple and comfortable. At 30, your skin starts to dry out and the passage of time begins to make its mark. Moisturising is essential if you want to keep wrinkles at bay.

Solution - As well as applying moisturisers that contain hydrating ingredients such as hyaluronic acid or glycerin, pamper your face with a hydrating face mask once or twice a week. By slathering on a thick layer and leaving it for 10 - 15 minutes, your skin will bathe in active ingredients - shea butter, vegetable oils, vitamin E, trace elements - and give you immediate results. Radiant, plump, supple skin guaranteed!

As you grow, your body and your skin constantly undergoes changes, and that should not be any reason to worry. Simply adapt your skincare routine and products according to your age and choose the right products for your skin type. Remember to keep your skin hydrated and nourished at all times to keep the signs of ageing at bay.

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